July 14, 2008
An education is not enough to get you by in the fast-paced marketing world. You need to know the history of the industry and keep up on trends that are forming. Because I love you all, I’ve constructed a list of the five best books I own that teach essential skills and strategies.
5. Hey Whipple, Squeeze This
3. The Brand Gap
4. Made to Stick
2. Copywriters Handbook
1. Ogilvy on Advertising
Happy reading. Please leave comments with other useful books. I’d love to hear some suggestions.
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