Focus, focus, focus
Remember when you’re trying to optimize a page not to over-do it. Let’s take a retail site for example. The problem that many sites I’ve seen face is that they try to stuff tons of keywords into the title tag of the homepage hoping to rank for all of these words. So, if this person had a DVD store, for example, would place every genre in the title tag and maybe even some popular movie titles.
It’s true that your homepage is usually the most powerful page on your site, but try to keep focused on one or two keywords. By adding additional keywords, you are diluting the actual theme of that page and may not rank for any of the keywords you’re trying for anyway.
Instead, use interior pages as focused, relevant landing pages. So, instead of placing Drama DVD’s in the title of the homepage, save it for www.nameofyoursite.com/drama-dvds. Of course, this is just a rule of thumb. It’s not necessarily wrong to add DVD genres to your title tag, but just be careful. Feel free to go nuts with the meta-keywords tag. This is a great place to add some of these keywords that you don’t necessarily want in the title tag.
This makes sense in the search engines if you think about it. If I’m specifically looking for Drama DVD’s, I would rather be taken to the Drama DVD page versus your homepage, in which I would have to click to get to the content I want to see.
