Marketing, Advertising and Web Design Tips by Jeff Swanson

For those of you looking for marketing and advertising tips, please check out my new blog. I’ll still be posting to this blog, but it’ll be a wider range of topics, not just marketing.

An education is not enough to get you by in the fast-paced marketing world. You need to know the history of the industry and keep up on trends that are forming. Because I love you all, I’ve constructed a list of the five best books I own that teach essential skills and strategies.

5. Hey Whipple, Squeeze This

3. The Brand Gap

4. Made to Stick 

2. Copywriters Handbook

1. Ogilvy on Advertising

Happy reading. Please leave comments with other useful books. I’d love to hear some suggestions. 

You’ve heard it a million times. When you’re advertising a product or service to an audience, you need to break through the everyday clutter of competing ads. The average person may see hundreds, if not thousands of ads everyday, so why should they pay attention to yours? The answer is they shouldn’t. Unless, of course, you can get their attention.

Guerilla advertising is a relatively untapped way of advertising that does just this. Guerilla advertising is the art of advertising in unconvential ways. The best guerilla advertising is original and effective. I found some solid examples of guerilla advertising online today. These should give you an idea of what has been done and hopefully get your creative juices flowing.

Until next time.