New advertising blog

October 28, 2008

For those of you looking for marketing and advertising tips, please check out my new blog. I’ll still be posting to this blog, but it’ll be a wider range of topics, not just marketing.

Top 5 must-have marketing and advertising books for young professionals

July 14, 2008

An education is not enough to get you by in the fast-paced marketing world. You need to know the history of the industry and keep up on trends that are forming. Because I love you all, I’ve constructed a list of the five best books I own that teach essential skills and strategies.

5. Hey Whipple, Squeeze This

3. The Brand Gap

4. Made to Stick 

2. Copywriters Handbook

1. Ogilvy on Advertising

Happy reading. Please leave comments with other useful books. I’d love to hear some suggestions. 

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