Marketing, Advertising and Web Design Tips by Jeff Swanson

Record your site’s statistics with Google Analytics

Administrator — Wed, 09 Apr 2008 16:31:48 +0000

If you’d like to track what users are doing on your site, Google Analytics is a groovy tool that will do just that. The reason it’s so groovy is because it’s detailed, very simple to use and (best of all) free.

The first thing you need to do is set up an account. Go to www.google.com/analytics/ to get things started. Once you’ve created an account, you simply add a snippet of code to the html pages of your site. The code should be placed just above the closing body tag () and must be added to all pages that you would like to be tracked.

Now your finished! You can login to your account whenever you get an itch to see how well your site is doing. You’ll see loads of information as in how many people are visiting your site, what pages they are viewing, how they are getting to your site, and much more.

Now that you have a Google account, you can use it for other great tools they offer. Two others that I often use and suggest you do the same are AdSense and the Google Toolbar. AdSense allows you to make money off of banners on your site. The Google Toolbar has great stuff on it, like the PR checker, which I will discuss in an upcoming post. Until then…

Software development for the web

Administrator — Tue, 18 Mar 2008 18:21:57 +0000

Businesses looking for a web-based software development company should check out Bright Mix, an up-and-coming leader in the industry. Bright Mix has just opened an office located in Omaha, Nebraska and they are rapidly flourishing.

The company was started by Dusty Davidson and Kevin Zink, two young and intelligent programmers that had enough with corporate life. If you’re in need of web 2.0 software development, these are your guys. They bring a fresh and accurate point of view on what users expect to find on the web.

Breaking through the clutter with guerilla advertising

Administrator — Thu, 28 Feb 2008 16:13:10 +0000

You’ve heard it a million times. When you’re advertising a product or service to an audience, you need to break through the everyday clutter of competing ads. The average person may see hundreds, if not thousands of ads everyday, so why should they pay attention to yours? The answer is they shouldn’t. Unless, of course, you can get their attention.

Guerilla advertising is a relatively untapped way of advertising that does just this. Guerilla advertising is the art of advertising in unconvential ways. The best guerilla advertising is original and effective. I found some solid examples of guerilla advertising online today. These should give you an idea of what has been done and hopefully get your creative juices flowing.

Until next time.

Small web icons, graphics

Administrator — Fri, 01 Feb 2008 19:04:19 +0000

If you’re looking for free web icons to spiffy-up your web pages, famfamfam.com has some great ones that are for the taking. Click on "silk icons" and download whatever you need. Remember - all the little things count.